Which of the following describes the degree to which a consumer perceives a new product as providing superior benefits?
A. Observability
B. Trialability
C. Compatibility
D. Relative advantage
E.Complexity
Answer: D. Relative advantage
Marketing MCQ
A. Observability
B. Trialability
C. Compatibility
D. Relative advantage
E.Complexity
Answer: D. Relative advantage