Marketing MCQ
Marketing
Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?
Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?
Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?
A. Licensing
B. Brand
C.Brand personality
D.Sustainability
E.Anthropomorphism
Answer: B. Brand
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