Which of the following refers to a​ name, a​ term, a​ symbol, or any other unique element of a product that identifies one​ firm's product(s) and sets it apart from the​ competition?

Which of the following refers to a​ name, a​ term, a​ symbol, or any other unique element of a product that identifies one​ firm's product(s) and sets it apart from the​ competition?


A. Licensing

B. Brand

C.Brand personality

D.Sustainability

E.Anthropomorphism



Answer: B. Brand


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