Which of the following refers to a product innovation that requires a major change in the way consumers live and creates a new market and value​ chain?

Which of the following refers to a product innovation that requires a major change in the way consumers live and creates a new market and value​ chain?


A.Continuous design thinking

B.Convergent thinking

C.First mover advantage

D.Disruptive innovation

E. Ideation



Answer: D.Disruptive innovation


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