X-1 uses all of the following sources to generate new-product ideas EXCEPT:
a.
co-workers
b.
Team X-1
c.
employees
d.
retail buyers
e.
R&D lab IDEO
Answer: R&D lab IDEO
Marketing MCQ
a.
co-workers
b.
Team X-1
c.
employees
d.
retail buyers
e.
R&D lab IDEO
Answer: R&D lab IDEO