As long as finance focuses on short-term profit, it will oppose major investments designed to build satisfied, loyal customers. Which of the following steps that a marketing CEO can take to create a market- and customer-focused company can help a CEO overcome this challenge?
A) Empower the employees.
B) Get outside help and guidance.
C) Install a modern marketing planning system.
D) Change the company's reward measurement and system.
E) Develop strong in-house marketing training programs.
Answer: D