As long as finance focuses on short-term profit, it will oppose major investments designed to build satisfied, loyal customers. Which of the following steps that a marketing CEO can take to create a market- and customer-focused company can help a CEO overcome this challenge?

As long as finance focuses on short-term profit, it will oppose major investments designed to build satisfied, loyal customers. Which of the following steps that a marketing CEO can take to create a market- and customer-focused company can help a CEO overcome this challenge?



A) Empower the employees.

B) Get outside help and guidance.

C) Install a modern marketing planning system.

D) Change the company's reward measurement and system.

E) Develop strong in-house marketing training programs.



Answer: D


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