In rebate programs, what are many marketing professionals banking on?
A. Cost of original product
B. Loyalty from existing customers
C. Ease of claiming the rebate
D. Unwillingness of consumers to mail in the rebate
Answer: D
A. Cost of original product
B. Loyalty from existing customers
C. Ease of claiming the rebate
D. Unwillingness of consumers to mail in the rebate
Answer: D