People who are technology enthusiasts, venturesome, and who enjoy tinkering with new products and mastering their intricacies are called ________.
A) innovators
B) early adopters
C) early majority
D) investigators
E) experimenters
Answer: A
Marketing MCQ
Marketing Management Chapter 15
People who are technology enthusiasts, venturesome, and who enjoy tinkering with new products and mastering their intricacies are called ________.