Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.
A) strategic payoff
B) parallel
C) balancing
D) late
E) compensating
Answer: D
Marketing MCQ
Marketing Management Chapter 15
Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.