Which of the following is true about market share?

Which of the following is true about market share?



A) Outside forces affect all companies in the same way.

B) A company's performance should be judged against the average performance of all companies.

C) A decline in market share does not necessarily mean the company is performing worse than are other companies.

D) A decline in market share cannot be deliberately engineered.

E) All shifts in market share have marketing significance.



Answer: C


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