Which of the following stages of the new product development was Evelyn involved in when she set up a demonstration booth to learn about consumers' feelings toward her vacuum cleaner?

Which of the following stages of the new product development was Evelyn involved in when she set up a demonstration booth to learn about consumers' feelings toward her vacuum cleaner?



A) concept testing

B) marketing strategy development

C) idea screening

D) commercializing



Answer: E) crowdsourcing


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