Participants in a study designed to identify symbolic benefits associated with Sutter Home wines are shown a photograph of a man eating at an upscale restaurant. The man in the picture is alone and has a glass of wine with his mea. The participants are asked to describe how the person in the picture feels and thinks. This is an example of a(n) _____ projective technique.

Participants in a study designed to identify symbolic benefits associated with Sutter Home wines are shown a photograph of a man eating at an upscale restaurant. The man in the picture is alone and has a glass of wine with his mea. The participants are asked to describe how the person in the picture feels and thinks. This is an example of a(n) _____ projective technique.



A. picture association


B. empty balloons


C. thematic apperception test


D. imagination exercise


E. personification



Answer: C. thematic apperception test


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