Research done chiefly to make a contribution to existing knowledge is called _______.
A.
basic business research
B.
qualitative business research
C.
quantitative business research
D.
applied business research
Answer: A.
basic business research
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Research
- List and explain the factors affecting the decision of how many focus groups are needed in a qualitative research project.
- Explain the three types of nonprobability sampling techniques commonly used to select samples for qualitative research studies.
- How can researchers increase the confidence business decision makers have in qualitative data?
- Which of the following negatively affects participation in a group interview
- In order to increase participation during group interviews, moderators should ____.
- Fans of the Cincinnati Reds are asked to compare their favorite player to President Obama, in order to highlight that players most desired attributes. This is an example of what technique?
- Following the interview question hierarchy, the idea is to ____.
- Nikon sends researchers to the homes of camera owners who have had babies within the last year to observe how new Moms are using the features of their cameras. After the observation session, the research interviews the Moms about what was observed to clarify the motivation. This is an example of ____.
- Cosmetic giant CoverGril has researchers using structured individual depth interviews to interview middle-aged women about the use of Ellen DeGeneres as its spokeswoman. With each subsequent interview, the questions are kept, modified, or replaced to reflect the findings of previous interviews. CoverGirl is using what technique?
- Which term below is used to describe a series of interviews, done with subject experts, which are used to develop or refine appropriate measurement questions for a subsequent research project?
- Which term below is used to describe the combining of several qualitative methods or combining qualitative with quantitative methods?
- The minimum number of cases used in a cross-case analysis is _____ case(s).
- Which type of research is designed to address complex, practical problems using brainstorming, followed by sequential trial-and-error attempts until the desired results are achieved?
- The objective of a(n) _____ is to obtain multiple perspectives of a single organization, situation, event, or process at a point in time or over a period of time.
- The process for measuring semantic content of a communication to develop a qualitative picture of the respondents' concerns, ideas, attitudes, and feelings is called _____.
- Focus groups should not be used when _____.
- A telephone focus group is a viable alternative to a traditional focus group when _____.
- What is the typical length of a focus group?
- The focus group moderator uses the principles of _____ to focus the group in an exchange of ideas, feelings, and experiences on a specific topic.
- Aur mere chamaat bhi.All of the following statements about determining the number of group interviews are true except _____.
- Which statement below best reflects the general rule regarding how many group interviews should be conducted for a given research project?
- Anne is moderating a focus group of university professors to understand how they use multimedia in the classroom. All of the participants teach classes with more than 100 students at large, public universities. The composition of this group could be described as _____.
- How many participants are typically in a mini-group interview?
- Research on service quality frequently uses a technique called _____ in which the participant describes what led up to an incident, what was effective or ineffective, and the outcome.
- When individual depth interviews are aided by the use of computer-generated visual and auditory aids, the method is known as _____.