Marketing MCQ
Research
The goal of a _____________ study, hence, is to offer to the researcher a profile of the phenomena of interest from an individual, organizational, industry-oriented, or other perspective.
The goal of a _____________ study, hence, is to offer to the researcher a profile of the phenomena of interest from an individual, organizational, industry-oriented, or other perspective.
The goal of a _____________ study, hence, is to offer to the researcher a profile of the phenomena of interest from an individual, organizational, industry-oriented, or other perspective.
A. Exploratory.
B. Descriptive.
C. Causal.
D. Experimental.
Answer: B. Descriptive.
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