Marketing MCQ Marketing Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with the Chinese government-owned Shanghai Shendi Group. Disney owns 43 percent of the Shanghai resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement in global marketing is known as __________.

Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with the Chinese government-owned Shanghai Shendi Group. Disney owns 43 percent of the Shanghai resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement in global marketing is known as __________.

Marketing

Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with the Chinese government-owned Shanghai Shendi Group. Disney owns 43 percent of the Shanghai resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement in global marketing is known as __________.

direct investment

joint ownership

licensing

joint venturing

management contracting

Answer: B

Marketing MCQ

Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with the Chinese government-owned Shanghai Shendi Group. Disney owns 43 percent of the Shanghai​ resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement in global marketing is known as​ __________.

Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with the Chinese government-owned Shanghai Shendi Group. Disney owns 43 percent of the Shanghai​ resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement in global marketing is known as​ __________.

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Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with the Chinese government-owned Shanghai Shendi Group. Disney owns 43 percent of the Shanghai resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement in global marketing is known as __________.

Disney's Hong Kong Disneyland and Shanghai Disneyland work in combination with the Chinese government-owned Shanghai Shendi Group. Disney owns 43 percent of the Shanghai resort; the Shanghai Shendi Group owns 57 percent. This type of arrangement in global marketing is known as __________.