Florida Jetskis, based in Miami, wants to export, but, being a small third generation family business is cautious, particularly with respect to financial risk. The CEO, Armand Millard is contemplating the firm's approach to exporting. Which of the following is a strategic step that you would advise Florida Jetskis to take to increase its probability of exporting successfully?
A. avoiding the use of export management companies to contain costs
B. entering several markets simultaneously to hedge risk
C. entering a foreign market on a small scale
D. waiting for export opportunities
E. avoiding recruitment of local personnel
Answer: C. entering a foreign market on a small scale