In international business, an advantage of being a late entrant in a foreign market is the ability to

In international business, an advantage of being a late entrant in a foreign market is the ability to



A. create switching costs that tie customers into products or services.


B. capture demand by establishing a strong brand name.


C. build sales volume and ride down the experience curve before early entrants.


D. ride on an early entrant's investments in learning and customer education.


E. create a cost advantage over first movers.



Answer: D. ride on an early entrant's investments in learning and customer education


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