Marketing MCQ
International Business
In order to reduce the possibility of new product failure, a company should dedicate itself to creating tight cross-functional coordination and integration among which three core functions involved in the development of new products?
In order to reduce the possibility of new product failure, a company should dedicate itself to creating tight cross-functional coordination and integration among which three core functions involved in the development of new products?
In order to reduce the possibility of new product failure, a company should dedicate itself to creating tight cross-functional coordination and integration among which three core functions involved in the development of new products?
Answer:
- R&D
- Production
- Marketing
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