Jingo Products is a market leader in playground equipment which is typically large and bulky and weighs a lot. Because of competitive reasons, Jingo Products sells its entire line at very low prices. Although its products can be produced anywhere, it is considering exporting as a way to grow in overseas markets. The viability of Jingo Products' exporting strategy could be constrained by transportation costs, particularly of products that can be produced in almost any location and have a
A. high local content requirement.
B. low total landed cost.
C. low value-to-weight ratio.
D. low licensing tariff.
E. high marginal cost.
Answer: C. low value-to-weight ratio