Marten Electronics Corp. knows it must customize its products for the different markets it serves to accommodate customer tastes and preferences. What type of strategy is this company using?

Marten Electronics Corp. knows it must customize its products for the different markets it serves to accommodate customer tastes and preferences. What type of strategy is this company using?

Marten Electronics Corp. knows it must customize its products for the different markets it serves to accommodate customer tastes and preferences. What type of strategy is this company using?



Answer: Localization


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