Since it was the first time his company would be selling its line of snack products in Japan, it was Mahut's job to work with a Japanese-based advertising company to make sure the company's US advertisements would be suitable for the Japanese consumer. Which variable of international communication is Mahut's company taking into account?

Since it was the first time his company would be selling its line of snack products in Japan, it was Mahut's job to work with a Japanese-based advertising company to make sure the company's US advertisements would be suitable for the Japanese consumer. Which variable of international communication is Mahut's company taking into account?

Since it was the first time his company would be selling its line of snack products in Japan, it was Mahut's job to work with a Japanese-based advertising company to make sure the company's US advertisements would be suitable for the Japanese consumer. Which variable of international communication is Mahut's company taking into account?



Answer: Cultural barriers


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