South Korea was considered an impoverished country in 1960. Yet in 2017, it was the world's 11th largest economy. International businesses must consider the present wealth of customers as well as the
Answer: likely future wealth of the consumers.
Marketing MCQ
International Business
South Korea was considered an impoverished country in 1960. Yet in 2017, it was the world's 11th largest economy. International businesses must consider the present wealth of customers as well as the