Marketing MCQ
International Business
The Spanish company, Almodovar Family Holdings obtained the right to produce and sell the U.S.-based Omega, Inc.'s products in Spain in return for a royalty fee to Omega, Inc. on every unit it sells in Spain. Almodovar Family Holdings is Omega, Inc.'s
The Spanish company, Almodovar Family Holdings obtained the right to produce and sell the U.S.-based Omega, Inc.'s products in Spain in return for a royalty fee to Omega, Inc. on every unit it sells in Spain. Almodovar Family Holdings is Omega, Inc.'s
The Spanish company, Almodovar Family Holdings obtained the right to produce and sell the U.S.-based Omega, Inc.'s products in Spain in return for a royalty fee to Omega, Inc. on every unit it sells in Spain. Almodovar Family Holdings is Omega, Inc.'s
A. franchisor.
B. franchisee.
C. licensor.
D. licensee.
E. competitor.
Answer: D. licensee
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