Which of the following actions should a company consider according to the nine-cell attractiveness-strength matrix?

Which of the following actions should a company consider according to the nine-cell attractiveness-strength matrix?



1. To be cautious about investing in companies located intermediately on the grid

2. To concentrate resources in businesses that possess higher degrees of attractiveness and competitive strength

3. To remove resources from ventures that are low in attractiveness and strength unless they offer superior profit or cash flow opportunity



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