Marketing MCQ Marketing Retailers who use a ______ approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.

Retailers who use a ______ approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.

Marketing

Retailers who use a ______ approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.

Answer: category management

Marketing MCQ

Retailers who use a ______ approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.

Retailers who use a ______ approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.

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