Marketing MCQ Marketing ________ is the stage of the new-product development process that internally and externally analyzes new-product ideas to eliminate those that warrant no further effort.

________ is the stage of the new-product development process that internally and externally analyzes new-product ideas to eliminate those that warrant no further effort.

Marketing

________ is the stage of the new-product development process that internally and externally analyzes new-product ideas to eliminate those that warrant no further effort.

Answer: screening and evaluation

Marketing MCQ

________ is the stage of the new-product development process that internally and externally analyzes new-product ideas to eliminate those that warrant no further effort.

________ is the stage of the new-product development process that internally and externally analyzes new-product ideas to eliminate those that warrant no further effort.

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