When Hope Springs Water Co. was looking to complete the ________ phase, the company could have leveraged internal research, requested customer input, conducted a competitive analysis, or sought collaboration with another organization.

When Hope Springs Water Co. was looking to complete the ________ phase, the company could have leveraged internal research, requested customer input, conducted a competitive analysis, or sought collaboration with another organization.

When Hope Springs Water Co. was looking to complete the ________ phase, the company could have leveraged internal research, requested customer input, conducted a competitive analysis, or sought collaboration with another organization.



Answer: idea generation


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