With six other small business owners, Scott was invited to a(n) ______________ where the researcher asked the group general questions about how they felt about income tax assistance software. The interview revealed that most small business owners have limited time to learn the programs and would be willing to hire an accounting service if its price was reasonable.

With six other small business owners, Scott was invited to a(n) ______________ where the researcher asked the group general questions about how they felt about income tax assistance software. The interview revealed that most small business owners have limited time to learn the programs and would be willing to hire an accounting service if its price was reasonable.

With six other small business owners, Scott was invited to a(n) ______________ where the researcher asked the group general questions about how they felt about income tax assistance software. The interview revealed that most small business owners have limited time to learn the programs and would be willing to hire an accounting service if its price was reasonable.



1. Focus Group

2. Mall intercept

3. Centralized survey method

4. Experimental method

5. Walking interview



Answer: 1. Focus Group


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