A local exterminator uses the image of a large dead cockroach to communicate its service. The pictures of the dead insect appear on transit boards throughout the community. What is this a form of?

A local exterminator uses the image of a large dead cockroach to communicate its service. The pictures of the dead insect appear on transit boards throughout the community. What is this a form of?


a.

publicity

b.

public relations

c.

sales promotion

d.

advertising



Answer: D


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