Lipton makes several easy-to-prepare side dishes that all use macaroni shells. In promoting this product line, Lipton offers a 50-cents-off coupon that can be used for any of its macaroni-based mixes. Therefore, what must Lipton consider when pricing its mixes?
a.
joint costs
b.
potential (or basing) costs
c.
bundling costs
d.
differential costs
Answer: A