The Dollar Tree is a small chain of discount stores where all of the merchandise is priced at $1. What does the Dollar Tree use?
a.
flexible pricing
b.
a single-price tactic
c.
leader pricing
d.
price lining
Answer: B
Marketing MCQ
a.
flexible pricing
b.
a single-price tactic
c.
leader pricing
d.
price lining
Answer: B