Tyler is responsible for developing a plan for the optimal use of advertising, personal selling, sales promotion, and public relations. What is Tyler developing?

Tyler is responsible for developing a plan for the optimal use of advertising, personal selling, sales promotion, and public relations. What is Tyler developing?

Tyler is responsible for developing a plan for the optimal use of advertising, personal selling, sales promotion, and public relations. What is Tyler developing?



a.

a set of promotion goals

b.

a promotional strategy

c.

a communication mix

d.

a marketing mix



Answer: B


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