Marketing MCQ
Marketing
When the salesperson from R.W. Hunt & Sons, a distributor of rifles and other items needed for hunting or target practice, calls on retail sporting goods stores, she is authorized to offer the retailers a 15 percent discount from the list price in recognition of activities retailers perform for the distributor. These activities include unpacking, floor display setup, and a repair service. What is this 15 percent discount called?
When the salesperson from R.W. Hunt & Sons, a distributor of rifles and other items needed for hunting or target practice, calls on retail sporting goods stores, she is authorized to offer the retailers a 15 percent discount from the list price in recognition of activities retailers perform for the distributor. These activities include unpacking, floor display setup, and a repair service. What is this 15 percent discount called?
When the salesperson from R.W. Hunt & Sons, a distributor of rifles and other items needed for hunting or target practice, calls on retail sporting goods stores, she is authorized to offer the retailers a 15 percent discount from the list price in recognition of activities retailers perform for the distributor. These activities include unpacking, floor display setup, and a repair service. What is this 15 percent discount called?
a.
a trade discount
b.
a quantity discount
c.
a promotional allowance
d.
a channel allowance
Answer: A
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