Marketing MCQ
Marketing
Shirley buys an expensive handbag and then sees a woman walking on Worth Avenue with a faux version. Shirley decides to disguise her genuine handbag because she believes that truly high-status people do not need to display expensive logos, whereas those who do are demonstrating that they belong to a lower status. Marketers would describe this coping strategy as ________.
Shirley buys an expensive handbag and then sees a woman walking on Worth Avenue with a faux version. Shirley decides to disguise her genuine handbag because she believes that truly high-status people do not need to display expensive logos, whereas those who do are demonstrating that they belong to a lower status. Marketers would describe this coping strategy as ________.
Shirley buys an expensive handbag and then sees a woman walking on Worth Avenue with a faux version. Shirley decides to disguise her genuine handbag because she believes that truly high-status people do not need to display expensive logos, whereas those who do are demonstrating that they belong to a lower status. Marketers would describe this coping strategy as ________.
Answer: abranding
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