Marketing MCQ
Marketing
Technology and culture have created a new "always-on" consumer. These consumers grew up "wired" in a highly networked, always-on world where digital technology has always existed. The term for these consumers is which of the following?
Technology and culture have created a new "always-on" consumer. These consumers grew up "wired" in a highly networked, always-on world where digital technology has always existed. The term for these consumers is which of the following?
Technology and culture have created a new "always-on" consumer. These consumers grew up "wired" in a highly networked, always-on world where digital technology has always existed. The term for these consumers is which of the following?
a. B2C markets
b. digital natives
c. peak-time user
d. non-digital user
e. big data collectors
Answer: digital natives
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