Technology and culture have created a new​ "always-on" consumer. These consumers grew up​ "wired" in a highly​ networked, always-on world where digital technology has always existed. The term for these consumers is which of the​ following?

Technology and culture have created a new​ "always-on" consumer. These consumers grew up​ "wired" in a highly​ networked, always-on world where digital technology has always existed. The term for these consumers is which of the​ following?



a. B2C markets

b. digital natives

c. peak-time user

d. non-digital user

e. big data collectors



Answer: digital natives


Learn More :