Marketing MCQ: December 2023

Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.

Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.Answer: core customer va...

Blood donations to the Red Cross are considered __________ products.

Blood donations to the Red Cross are considered __________ products.Answer: unsou...

The distribution strategy during the decline stage of PLC involves building more intensive distribution networks

The distribution strategy during the decline stage of PLC involves building more intensive distribution networksAnswer: FA...

Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.

Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.Answer: ...

Which value proposition is difficult to sustain in the long run?

Which value proposition is difficult to sustain in the long run?Answer: More for l...

What are perceptual positioning maps used for?

What are perceptual positioning maps used for?Answer: To show consumer perceptions of different brands on important buying dimensi...

The Westin Stamford Hotel in Singapore failed when it once advertised itself as the world's tallest hotel. This difference was not worth establishing because it did not satisfy which of the following criteria?

The Westin Stamford Hotel in Singapore failed when it once advertised itself as the world's tallest hotel. This difference was not worth establishing...

A company can differentiate itself from competitors using symbols such as McDonald's golden arches, Twitter's bird, and the Nike swoosh. Which type of differentiation is this?

A company can differentiate itself from competitors using symbols such as McDonald's golden arches, Twitter's bird, and the Nike swoosh. Which type...

The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.

The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.Answer: the same for l...

Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.

Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.Answer: ...

One important consideration in using a differentiated targeting strategy is that ________.

One important consideration in using a differentiated targeting strategy is that ________.Answer: it can increase co...

On the My M&Ms Web site, users can place custom orders for M&Ms. They can choose their own colors, put a personalized text message on the candies, and even upload a photo to be placed on each M&M. Which targeting strategy is M&M using here?

On the My M&Ms Web site, users can place custom orders for M&Ms. They can choose their own colors, put a personalized text message on the...

Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?

Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?Answer: Concentrated mark...

A colleague wants to evaluate the attractiveness of a particular market segment. Which of the following would be good advice for your colleague?

A colleague wants to evaluate the attractiveness of a particular market segment. Which of the following would be good advice for your colleague?Answer: Carefully...

Instead of going after a small share of a large market, a firm goes after a large share of a smaller niche segment. This type of marketing strategy is known as __________.

Instead of going after a small share of a large market, a firm goes after a large share of a smaller niche segment. This type of marketing strategy is...

Using a(n) __________ marketing strategy, a firm might decide to ignore market segment differences.

Using a(n) __________ marketing strategy, a firm might decide to ignore market segment differences.Answer: undifferentia...

If men and women respond similarly to the same marketing mix, they do not constitute different segments. Gender would not be effective in this example because the segment is not ________.

If men and women respond similarly to the same marketing mix, they do not constitute different segments. Gender would not be effective in this example...

When marketers target segments such as sports fans, do-it-yourselfers, commuters, and wine enthusiasts, which base of segmentation are they using?

When marketers target segments such as sports fans, do-it-yourselfers, commuters, and wine enthusiasts, which base of segmentation are they using?Answer: Psychographic...

Which of the following statements regarding segmentation is correct?

Which of the following statements regarding segmentation is correct?Answer: Consumer and business marketers use many similar variables, but business...

Toothpastes claim they "whiten teeth," "fight bad breath," and "reduce plaque." Which base of segmentation is being used in this example?

Toothpastes claim they "whiten teeth," "fight bad breath," and "reduce plaque." Which base of segmentation is being used in this example?Answer: Benefits...

___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.

___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.Answer: Behavio...

______ segmentation divides buyers into different segments based on lifestyle or personality characteristics

______ segmentation divides buyers into different segments based on lifestyle or personality characteristicsAnswer: Psychograp...

What is positioning?

What is positioning?Answer: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds...

Which of the following statements about segmentation is true?

Which of the following statements about segmentation is true?Answer: Different segments might require different marketing strategies or mi...

What is the purpose of differentiation?

What is the purpose of differentiation?Answer: To create superior customer va...

The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______

The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______Answer: market...

The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____

The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market...

Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve

Market ______ evaluates each market segment's attractiveness and selects one or more segments to serveAnswer: target...