_______ is the practice of using the telephone rather than personal visits to contact customers.
a) Cross-calling
b) Cold canvassing
c) Buttonholing
d) Outbound telemarketing
e) Lobbying
Answer: d
Marketing MCQ
a) Cross-calling
b) Cold canvassing
c) Buttonholing
d) Outbound telemarketing
e) Lobbying
Answer: d