In the summer of 2006, it was announced that the company's Smart car would be offered for sale in the United States. Which global company was responsible for bringing the Smart car to market?

In the summer of 2006, it was announced that the company's Smart car would be offered for sale in the United States. Which global company was responsible for bringing the Smart car to market?

A) Swatch
B) Volkswagen
C) Nissan
D) Ford
E) DaimlerChrysler


Answer: E) DaimlerChrysler

Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon and financed by John Deere. All of the following problems were encountered by Suzlon except:

Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon and financed by John Deere. All of the following problems were encountered by Suzlon except:

A) wind energy cracked a turbine blade and broke off a tower in Illinois.
B) cracks were found on more than 60 blades on turbines run by Deere.
C) Suzlon was battling product reliability and durability problems.
D) Suzlon faced a cash crunch.
E) policymakers in many parts of the world supported Suzlon.


Answer: E) policymakers in many parts of the world supported Suzlon.

By definition, a ________ requires a large amount of learning on the part of users and typically creates new markets and consumption patterns.

By definition, a ________ requires a large amount of learning on the part of users and typically creates new markets and consumption patterns.

A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) platform-based innovation
E) new and improved innovation


Answer: C) discontinuous innovation

In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be appropriate. Finally, Nike decided to use Chinese athletes in their promotion. This type of adaptation was needed due to:

In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be appropriate. Finally, Nike decided to use Chinese athletes in their promotion. This type of adaptation was needed due to:

A) Chinese do not wear running shoes.
B) ingrained Chinese values which respect authority.
C) Chinese athletes use Nike shoes.
D) "Just do it" in Chinese has a negative connotation.
E) parents do not want their children to see such ads.


Answer: B) ingrained Chinese values which respect authority.