Which of the following is an abstract idea inferred from specific instances that are thought to be related?

A) Abstract

B) Abstract inference

C) Construct

D) Title abstract

E) Inferred hypothesis

Answer: C) Construct

Which of the following is NOT true of a good research objective?

A) It specifies from whom information will be gathered.

B) It specifies what information (construct) is needed.

C) It should specify the unit of measurement used to gather the information.

D) It should word questions used to gather the information in the respondents' frame of reference.

E) It should word questions used to gather the information in the researchers' frame of reference.

Answer: E) It should word questions used to gather the information in the researchers' frame of reference.

In creating research objectives, researchers should keep which four important qualities of objectives in mind?

A) precise, operational, detailed, concise

B) precise, objective, detailed, concise

C) precise, operational, detailed, clear

D) precise, operational, symptomatic, clear

E) timely, cost-benefit, axiomatic, detailed

Answer: C) precise, operational, detailed, clear

Which of the following is true of marketing MANAGERS?

A) They are in staff positions.

B) They are trained in research techniques.

C) They are responsible for generating information.

D) They possess line positions.

E) none of the above

Answer: D) They possess line positions.

A(n) ________ is a definition of a construct.

A) research method

B) standard definition

C) problem statement

D) hypothetical difference

E) operational definition

Answer: E) operational definition

Your authors list memory, relevance and believability as examples of ________.

A) standards

B) actions

C) assertions

D) constructs

E) consequences

Answer: D) constructs