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Marketing MCQ

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Charles Revson started Revlon. He once said​ "We sell​ hope." Revson was defining the​ ______ of Revlon cosmetics.

Charles Revson started Revlon. He once said​ "We sell​ hope." Revson was defining the​ ______ of Revlon cosmetics.



Answer: core customer value

Blood donations to the Red Cross are considered​ __________ products.

Blood donations to the Red Cross are considered​ __________ products.



Answer: unsought

The distribution strategy during the decline stage of PLC involves building more intensive distribution networks

The distribution strategy during the decline stage of PLC involves building more intensive distribution networks



Answer: FALSE

Amazon and GEICO set themselves apart with their​ smooth-functioning direct delivery strategy referred to as​ __________ differentiation.

Amazon and GEICO set themselves apart with their​ smooth-functioning direct delivery strategy referred to as​ __________ differentiation.



Answer:  channel

Which value proposition is difficult to sustain in the long​ run?

Which value proposition is difficult to sustain in the long​ run?



Answer:  More for less

What are perceptual positioning maps used​ for?

What are perceptual positioning maps used​ for?



Answer:  To show consumer perceptions of different brands on important buying dimensions

The Westin Stamford Hotel in Singapore failed when it once advertised itself as the​ world's tallest hotel. This difference was not worth establishing because it did not satisfy which of the following​ criteria?

The Westin Stamford Hotel in Singapore failed when it once advertised itself as the​ world's tallest hotel. This difference was not worth establishing because it did not satisfy which of the following​ criteria?



Answer:  Important

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