What is the definition of a "sales promotion"? Give three to four examples.
o Sales promotion: short-term incentives to encourage the purchase or sale of a product or service
§ Freestanding insert in the newspaper with a coupon
§ Ad offering "buy 1 get 1 free" and other discounts
§ Supermarket deals
§ Buy a new phone and get a free memory upgrade
§ Frequency marketing programs and loyalty cards