A student would like to buy a sports car from the local dealer, but she cannot afford one. Marketing does not occur in this situation because
a. two or more parties have unsatisfied needs.
b. there is no desire on the part of either party to satisfy its needs.
c. one of the involved parties does not have the ability to satisfy its needs.
d. there is no way for each party to communicate with one another.
e. there has been no assessment of consumer wants and needs.
Answer: C