For marketing to occur, there must be two or more parties with unsatisfied needs. Cadbury Beverages, Inc. has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

For marketing to occur, there must be two or more parties with unsatisfied needs. Cadbury Beverages, Inc. has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

For marketing to occur, there must be two or more parties with unsatisfied needs. Cadbury Beverages, Inc. has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be



a. people who are nostalgic about childhood summers.
b. people with a desire for a beverage other than soda or water.
c. product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
d. a local distributor of alcoholic beverages.
e. a nutritionist promoting the benefits of fresh fruit in people's diets







Answer: B


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