A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. Inside the refrigerator, they find various options including soft drinks, fruit drinks, sport drinks and bottles of Sunny Delight. The ad then shows the teens happily selecting Sunny Delight over the other product offerings. This form of advertising appeals to consumer __________ for liquid and attempts to shape consumer __________ for the advertised product.

A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. Inside the refrigerator, they find various options including soft drinks, fruit drinks, sport drinks and bottles of Sunny Delight. The ad then shows the teens happily selecting Sunny Delight over the other product offerings. This form of advertising appeals to consumer __________ for liquid and attempts to shape consumer __________ for the advertised product.

A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. Inside the refrigerator, they find various options including soft drinks, fruit drinks, sport drinks and bottles of Sunny Delight. The ad then shows the teens happily selecting Sunny Delight over the other product offerings. This form of advertising appeals to consumer __________ for liquid and attempts to shape consumer __________ for the advertised product.



A) wants; needs
B) wants; preferences
C) preferences; needs
D) needs; wants
E) needs; preferences






Answer: D


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