A marketing manager has control over the following: product, price, promotion, and place. These elements make up the:
A) environmental factors.
B) marketing program.
C) marketing mix.
D) marketing concept.
E) four utilities.
Answer: C
A marketing manager has control over the following: product, price, promotion, and place. These elements make up the:
A) environmental factors.
B) marketing program.
C) marketing mix.
D) marketing concept.
E) four utilities.