According to the Boston Consulting Group, question marks are characterized as products
a) having a small share of a growing market and requiring large amounts of cash to build market share.
b) generating more cash than is required to maintain share.
c) encompassing the greatest number of products.
d) existing at a cost disadvantage and revealing few opportunities for growth at a reasonable cost.
e) having substantial reported profits but needing a lot of cash to finance the rate of growth.
Answer: A