Which of the following statements best describes total quality management?
a) A process aimed at improving product quality, increasing competition based on quality, and quality improvement among employees
b) The coordination of efforts directed at improving customer satisfaction, increasing employee participation, forming and strengthening supplier partnerships, and facilitating continuous quality improvements
c) A method of increasing overall financial benefits, emphasizing faster development of innovations, and improving customer satisfaction
d) A process directed at controlling marketing activities at a higher level of involvement among the firms' employees
e) An approach used to emphasize the need for quality among a firm's hierarchy of employees, beginning with top-level executives
Answer: B