An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organize its marketing unit on the basis of
a) subregions.
b) national divisions.
c) types of customers.
d) functions.
e) products.
Answer: C
An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organize its marketing unit on the basis of
a) subregions.
b) national divisions.
c) types of customers.
d) functions.
e) products.
Answer: C