A college student is taking a full course load, working 20 hours per week, and still has to take out a student loan to cover tuition. One day, the student sees a classmate driving a Lexus sports coupe and feels he just has to have one of his own. What factor is MOST LIKELY to prevent a successful marketing exchange between the student and a Lexus dealer?
a. The local Lexus dealer does not have any sports coupes in stock.
b. The student does not have the resources to qualify for a $50,000 auto loan.
c. Although the Lexus is a great car, there may be other cars with better gas mileage and resale value.
d. He's afraid that if someone at school sees him with the car, he might lose his student loan.
e. His girlfriend wants him to drive a Kia Soul.
Answer: B