Four factors are required for marketing to occur: (1) __________; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) something to exchange.
a. a healthy competitive environment
b. government approval
c. a sense of social responsibility
d. an ability to see hidden potential within an environmental force
e. two or more parties (individuals or organizations) with unsatisfied needs
Answer: E