Which of the following statements about marketing activities is most accurate?
a. Marketing is affected by society but rarely, if ever, affects society as a whole.
b. The marketing department works closely with other departments and employees to implement marketing activities.
c. Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
d. Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
e. Marketing, after all is said and done, is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.
Answer: B